Privacy Notice

About Us

This Privacy Notice relates to the personal data you give over this website and other data we collect. We are the data controller named in the Contact Us section. We share some or all of your personal data with other businesses:

Worldpay, Royal Mail,  Optisoft, Robert S Boys, Essilor, A&J Brown, Presteven Limited, Medisoft Online Portal, Spa Medica, Arrowe Park Hospital, Spire Murrayfield Hospital, Bausch & Lomb, Johnson & Johnson, Alcon, Coopervision, NHS WIRRAL, NHS CCG, NHS ENGLAND.

The Personal Data we collect from you

We collect the personal data you provide us when you fill in the blanks in the website forms. You have the right to know what we have by asking us (see Contact us and your Rights below).

We also collect the following personal data from you:

- fill in a contact form online

- information you provide when you telephone us about your order, ask any questions, make a complaint or any other reason

- the information you put in any emails to us for any reason including your email address

- the information you provide over social media

- the information you provide on paper-based documents and forms

- the information you provide in person

We use cookies to improve the performance of our site and give you the best experience we can. Cookies are small files, placed onto your device's memory, or hard drive when visiting most websites. They help the site 'remember' if you've been there previously. In some cases it means it can put on screen things of interest to you. We use cookies for these types of activity: Experience - to track visitors on our website (where they've come from, how long they stay and what they look at when on our site). Security - to protect your personal data and prevent fraudulent activity. Choices - during our signup process these allow you to choose and order our services. Marketing - to see how our campaigns are working. This helps us improve our website design, experience and offers. Information - We use third parties to collect anonymous user information, sometimes through cookies and web beacons. Video - Flash cookies which assist media player functionality without which some video content may not render correctly. Note: Our cookies don't store financial information, or personal details, e.g. your name or address. You can turn cookies off but if you do this you may not be able to use all services on our websites and you might see more pop-ups and other intrusive advertising, as we won't be able to limit what you see using cookies. You may be able to use some of the site. Some of the cookies are set by business partners (e.g. analytics companies) to track and collect browsing behaviour Others are used to show specific content to you. (We don't control how these cookies are set). If you register for our website, turning off cookies will mean you cannot use this service.

Using your data to fulfil the Contract

To fulfil the request or contract we use your data to decide whether to allocate you brochure, materials or products, manage and track your request or order, update you on progress, generate delivery notes and invoices, process payments and administration generally. We may have to use third parties to help us achieve these aims in accordance with our legitimate interests (see below).

Sharing with others to deliver the contract and for legitimate interests

To help us fulfil the request or contract we share your data with these parties for the reasons below as it is in our legitimate interests to do so having taken into account all relevant factors around your privacy. If we do not engage these external contractors our prices would have to increase as we would have to engage more staff and buy more infrastructure. We require them to be GDPR compliant and enter data processor contracts with us or ensure their contracts make appropriate statements.

We use an outside party to deliver the brochure, materials or products ordered and they may be one of a number and/or may change from time to time. We will communicate who they are at the time they are going to deliver.

Our external email provider processes all our incoming and outgoing emails. Email is how we confirm and manage your order, manage the security of access and passwords on your account and deal with any enquiries and complaints.

We (and third parties under contract with us) use customer contact information to personalise the types of information you receive from us, to determine customer satisfaction with products and/or services we have provided and to improve the operation of our services to you.

OPTISOFT: Patient record programme, used for payments, patient records, emailing & texting. BAUSCH & LOMB, COOPERVISION, JOHNSON & JOHNSON and ALCON: Contact lens providers, they deliver contact lenses to us for patients.

The following is a list of the outside parties we use:

Worldpay, Royal Mail,  Optisoft, Robert S Boys, Essilor, A&J Brown, Presteven Limited, Medisoft Online Portal, Spa Medica, Arrowe Park Hospital, Spire Murrayfield Hospital, Bausch & Lomb, Johnson & Johnson, Alcon, Coopervision, NHS WIRRAL, NHS CCG, NHS ENGLAND.

This may change from time to time so if you continue to use us or keep in contact with us you will be dealing with us on our updated Privacy Notice. We will endeavour to notify you of any changes but this may not be possible. We will set out on our current Privacy Notice the date it came into force.

Who else we share your personal data with for legitimate interest reasons

We share your personal data with the following parties for reasons of legitimate interest:

- we use a cloud based Customer Relationship Management software which means your personal data is on their cloud servers as our data processor.

- we use an outside party to bill and collect who are acting as our data processor. They will identify themselves to you as acting on our behalf but if you have any concerns about their activity or behaviours please contact us.

- we use agents, advisers or others involved in running accounts and services for you and your business or collecting what you or your business owe;

- we use Third party vendors who help us to manage and maintain the IT infrastructure, website, shopping cart or payment services or linked services;

- we use Logistics and delivery providers who enable us to deliver products you request or order on our websites;

- we use professional advisors, such as lawyers, accountants, debt collectors and consultants;

We may also share your data with: Worldpay, Royal Mail,  Optisoft, Robert S Boys, Essilor, A&J Brown, Presteven Limited, Medisoft Online Portal, Spa Medica, Arrowe Park Hospital, Spire Murrayfield Hospital, Bausch & Lomb, Johnson & Johnson, Alcon, Coopervision, NHS WIRRAL, NHS CCG, NHS ENGLAND.

Cookie Policy

We use online behavioural advertising (OBA) which allows us to deliver targeted advertising to visitors. As you browse our site, some of the cookies used are advertising cookies, so we can understand what sort of pages you are interested in. It then generates adverts which we believe may interest you based on your use of our site. The OBA techniques we use will not collect personal information such as your name, email address, postal address or phone number. We may also share anonymised behavioural data with advertising partners. This may mean that when you are on other websites, you will be shown advertising based on your behaviour on our website. We may also show you advertising on our site based on your behaviour on other sites you have visited and where you appear to have given permission. This is known as Behavioural retargeting and is another form of OBA that allows us and some of our advertising partners to show you ads based on your browsing patterns and interactions with other sites. You can opt out of this form of marketing, but you will still see adverts when you visit our site, they just will not be personal for you.

Special Category Data

We collect Sensitive or Special Category Personal data of the type set out below and the reasons for its necessity:

- about your mental and/or physical health. We need this information so we can test eyes and assess health, for any spectacles, making health referrals and in diagnosing any health issues (such as cataracts, diabetes, glaucoma, macular degeneration etc). We may share this information (only with patient consent) with your doctor or another medical professional.]. If you are unable to give your consent we will not be able to do  a comprehensive sight test and eye health checks or any referrals for treatment.

- your sex life or gender orientation. We need this information so we can detect and look out for conditions that can be effected by hormones imbalances and colour blindness. If you are unable to give your consent we will not be able to do preempt conditions relating to gender.

We require these details in order to ensure we provide you with the correct goods ordered.

Adding Data Together

In order to help us to be efficient with the personal data we have about you we will combine the data we get from the following sources or interactions with you or third parties:

- any paper based documents you have or do provide us with

- data you provide over the telephone (including any text or other messages),

- data you provide over email

- the information you provide over social media

- the information you provide in person

Retention of Data

We will keep your data for 6 months after the request if it does not lead to any order, and if it does for 7 years after the year of order so we can comply with contract law issues, product liability issues, insurance issues, company law obligations, record keeping for accounting and tax audits. If there are any complaints or questions on product liability or insurance issues we will keep your data for 6 years after the matter is dealt with. We may hold onto data were there are legal reasons to retain it.

Where we process your personal data to fulfil:

- a contract with you, we will process such personal data until we fulfil that contract and for so long thereafter as may be necessary to keep a record of that contract, which will typically be for 6 years, and to deal with any complaints or claims relating to that contract, which will be until the final resolution of such complaints or claims (having regard to the nature of any potential claims and the limitation of liability periods that apply to them); or

- a legal obligation (such as anti-Money Laundering, tax and accounting obligations), we will process such personal data for so long as necessary to fulfil that obligation; or

Where we process your personal data based on:

- our legitimate interest, we will process such personal data for so long as necessary to achieve that legitimate interest, which will typically be for 6 years after we collect your personal data or the last time we use your personal data (or longer in relation to any legal claims that might arise having regard to the nature of any potential claims and the limitation of liability periods that apply to them); or

-your consent, for example, to send you marketing information, we will process such personal data until you withdraw that consent. Please bear in mind that it may take a short time to process any withdrawal of your consent. We aim to do this as soon as reasonable after receipt of your request, although you may still receive emails that are already in process around the time of your withdrawal.

Marketing

Where you have given consent to market you we will send you our marketing and promotional materials for services, products, surveys, competitions, events and other activities we think useful to you.

- by telephone to the numbers provided. We ask that you notify us of any changes to your numbers.

- by text or picture message. Please help us by telling us of any changes to your numbers so we can keep our records up to date and deliver you the relevant service.

- by email. We may promote our products to you by email until you unsubscribe. The unsubscribe option will be present in any marketing email we send. We may send you our marketing by email as you have bought goods from us.

Where permitted we may market you with the products of carefully selected third parties.

Your rights regarding your personal information

Data privacy laws provide you with a number of rights over your personal information.

You may be entitled to:

ask us for access to the personal information we hold about you;

request the correction and/or deletion of your personal information;

request the restriction of the processing of your personal information, or object to that processing;

withdraw your consent to the processing of your personal information (where we are processing your personal information based on your consent);

request for the receipt or the transfer to another organisation, in a machine-readable form, of the personal information that you have provided to us; and

complain to your local data protection authority if your privacy rights are violated, or if you have suffered as a result of unlawful processing of your personal information.

If you would like to exercise your rights, please let us know by getting in touch with us as set out in the Contact us section below.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Contact Us

If you have any questions please contact us:

By Postal address: 255 Hoylake Rd, Greasby, Wirral, CH46 0SL

You can contact Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Telephone: 0303 123 1113 Fax: 01625 5245